The READY-TO-EAT are for those who like to eat rice but without the hassles of having to cook it. The READY-TO-EAT rice will ease the need for sanitary hygine for relief agencies such as the United Nations, Red Cross, Care and other NGOs in providing food to people in distress. The military will also find it convenient to supply their troops with ready-to-eat food including rice. For the outdoor enthusiats, READY-TO-EAT rice will be popular because you do not have to start a fire to cook it. The DO-IT-YOURSELF Thai sauces will make Thai cooking convenient, easy and fast. You don't need to be a great chef to cook it, just follow the instructions with the menu provided. The DO-IT-YOURSELF Thai sauces is aimed at the young, contemporary and adventurous market segment who like oriental food and enjoy a quick meal at home.

Mr. Perm, a Mechanical engineer by training, says he was originally more intrigued with the intellectual challenge of canning cooked rice than with any idea of marketing it.



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The Bangkok Post
after six months of experimenting, they (Albatross) settled on thermal processing technology that could give canned rice a shelf life of up to two years.

The Straits Times
this READY-TO-EAT Thai innovation has caught the interest of many countries and even welfare groups like Unicef are thinking of using it to aid the poor.

Far Eastern Economic Review
the product has received approval from the United States Foods and Drug Administration and Health Certificates from other countries,...